E Marketing For Profits From Your Optins In The 21st Century
A key aspect of any internet marketing system is email marketing, which is also known as e marketing. The concept is pretty simple. Invite people to join your mailing list and incentivize them to do so by offering them something of value. Develop a good relationship with them through your emails to build trust. Utilize that trust in order to get them to buy pertinent, valuable products which you make money from. Continue e marketing to your list as long as they remain subscribed.
Getting Subscribers To Join Your E Marketing List
You can’t do any e marketing without first having people on your list. The best way to do that is to offer them something of value for free if they join. This is called the magnet. Click To Tweet The magnet should be something associated with the overall topic, or niche of your website. For instance, my website is about making money and internet marketing. My magnet is a complete internet marketing guide in PDF form that they can download for free if they join my list. It covers every aspect in great detail and includes a lot of secrets that I have learned over the years. Incidentally, if that is something that you might be interested in, you can get it by going to my Making History page.
Nurturing Your E Marketing List and Gaining Trust Through Quality Messaging
The main purpose of every email that you send out to your e marketing list is to gain trust. Click To Tweet You have to show them that you are a real person with real feelings and convince them that you have their best interests in mind. You also want to convince them that you know what you are talking about and that they should consider you to be an expert. You do this by sharing ideas and secrets about your niche. Don’t give them your best secrets, but make sure to show them that you have plenty of experience and can help them.
Turning Your List Into An ATM
Now that you have established a rapport with your e marketing list and they have come to trust you, it's time to start making money. I mean, that's the whole point of having a list in the first place. Click To Tweet The way to do this is to suggest products that they might want or need to make their life better when it comes to your particular niche. These products can be your own, or ones that others have created and offer a commission for selling them. Choosing these products carefully is vital. Your list trusts you
and you need to honor that trust. Only offer products that you would purchase yourself. In fact, whenever possible, buy them so that you can see first-hand whether or not they are worth it and whether or not your e marketing list can benefit from them.
The Ongoing Relationship With Your Subscribers
Treat your list properly and with respect, and they will stick with you. Your emails must be 4 things:
Remember, your list was interested in your niche or they wouldn’t have joined it in the first place. They are looking for more knowledge on the subject, so provide it. If you don’t feel that you have the knowledge required, then do some research and get to the point where you do. Your subscribers aren’t going to open your emails if they don’t get value or entertainment from them. If your emails don’t get opened, then your offers won’t get seen, and you won’t make any money from them. Strive for an open rate of at least 30% Click To Tweet. Keep tweaking your emails until you get there. Design them like you are talking to yourself. Chances are, if you can interest yourself, you can interest others. You don’t have the writing skills to do that? Then get help. There are many places to get help. You can use Google to find services that offer that. Alternatively, ask a friend that you like and respect to write for you…..just a sample that you can use to get ideas from. You have got to do whatever it takes to get those emails opened. Writing a lot of emails about bowling techniques to a list of bowlers won’t allow you to lie. Those people know something about bowling or they wouldn’t be on your list in the first place. If you make something up and they go out and try it, they’ll discover what you’re up to. What do you think that will do to the trust factor? They have got to have complete trust in you if you intend to convince them to buy anything from you.
Your List Is A Goldmine If You Follow The Rules
You mustn’t feel that you are cheating your list or abusing them. They want products that will help them and you want to provide those products. It is a symbiotic relationship. Treat them as your close friends and you will benefit from it for a long time Click To Tweet.